U.S. Desktop Video Product Markets: The first definitive business and technology assessment (Paperback)

Description

Pepsi had it wrong: ours is the video generation. We grew up getting our entertainment news product advertising and a great deal of our education from a dynamic visual media television. Previous generations relied on printed media such as newspapers and magazines or the audio-only media of radio. Future generations may depend on other forms of communication but for today and the foreseeable future video presentations are the most effective way of communicating persuasive entertaining or informative messages to an audience.