Description
How Hollywood cashed in on the latest tech boom-and changed the face of Silicon Valley. When Ashton Kutcher first heard about 50 Cent s nine-figure Vitaminwater windfall in 2007 the actor realized he d been missing out. He soon followed the rapper s formula-seeking equity instead of cash for endorsement deals-but with a twist: as the first person to top 1 million Twitter followers Kutcher leveraged his social reach to accumulate stakes in a vast range of user-hungry tech startups. A decade later Kutcher is perhaps the brightest in a firmament of star investors from Beyoncé and Jay-Z to Jennifer Lopez and Alex Rodriguez. Bartering credibility and connections in exchange for early (and often discounted) access to the world s most coveted investment opportunities this diverse group changed the face of venture capital while amassing portfolios packed with companies like Airbnb Spotify and Uber. But how did two once-dissonant universes-Silicon Valley and Hollywood-become intertwined? Forbes senior editor Zack O Malley Greenburg told the first chapter of Kutcher s transformation for the magazine s cover story in 2016. Now he offers a lively page-turning account of how this motley crew of talent managers venture capitalists and celebrities helped the creative class forge a brand-new blueprint for generational wealth. Through extensive reporting and exclusive interviews with more than 100 key players-including Shaq Nas Joe Montana Sophia Bush Steve Aoki Tony Gonzalez and dozens of behind-the-scenes power brokers-Greenburg sheds light on the unlikely group that fundamentally transformed the value of fame.
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